Zales Diamond Store

The entire process of creating Erwin Pearl jewelry begins at one of several factories. The Armbrust and Kunzman chain divisions have been producing quality fashion pieces for over fifty years, making Erwin Pearl the only major jewelry manufacturer and wholesaler which retains its own chain factory, allowing for the best possible control over quality and production.

The Zales® story began in 1924 in Wichita Falls, Texas, where Morris (M.B.) Zale, William Zale, and Ben Lipshy applied their vision of providing customers with quality merchandise at the lowest possible price to the opening of the first Zales® Jewelers. Their idea to offer a higher priced product to everyone was implemented through a revolutionary credit plan of "a penny down and a dollar a week." Although this marketing strategy proved to be successful, it was also the friendly customer service and dedicated employees that led to the jeweler's expansion, reaching 12 stores in Oklahoma and Texas by 1941.