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At El Colorado Snow & Skate, you are not a number. In fact, you are the exact opposite: you are an individual that each and every employee cares about. You see, El Colorado is a small, customer oriented shop that began in the fall of 2000 with a dream. El Colorado wanted to buck the trend of mega-stores opening and closing, offering foot-in-the-door type advertising, and providing very little in the way of actual substance and personal interaction.