NBC Experience Store

Lace up and step into the ultimate basketball destination in Times Square. This massive 35,000-square-foot NBA Store stocks gear for every team, premium basketball shoes, and exclusive merchandise, plus you can test your skills on an official indoor half-court. Immersive video displays and interactive experiences make shopping here feel like stepping onto an NBA court.

Experience the pulse of New York City where Broadway meets Seventh Avenue—a dazzling intersection of towering digital billboards, iconic theaters, and endless energy that captures the magic of the city day and night.

Step into a stunning Art Deco masterpiece where the legendary Rockettes dazzle audiences with precision choreography on the Great Stage. This Times Square icon has been delivering world-class entertainment since 1932—catch a spectacular show and experience a cornerstone of New York's storied performing arts scene.

Step into a magical world in the heart of Times Square where Disney characters come alive across three floors of costumes, collectibles, toys, and exclusive merchandise—plus customize your own Disney keepsakes with personalized gifts perfect for any fan.

Marvel at the iconic Beaux-Arts building on 5th Avenue, where free access to millions of books, manuscripts, and digital collections awaits. Cool off in the soaring reading rooms and explore world-class collections like the Theatre Collection and Schomburg Center for Research in Black Culture.

Shop exclusive merchandise from HBO's biggest hits including Game of Thrones, The Sopranos, Sex and the City, and more. Browse collectibles, apparel, and memorabilia at this Times Square destination, conveniently located near the 42nd Street subway station.

Beat the heat in this interactive Manhattan tech playground where you can actually touch, build, and experiment with cutting-edge exhibits. Perfect for curious minds of all ages seeking hands-on summer fun indoors.

Imposing Gothic Revival towers frame Fifth Avenue as you step into soaring marble spaces filled with intricate stained glass and mosaics. A working cathedral and National Historic Landmark that captures over a century of New York's spiritual heritage.

Step into a 10,000-square-foot gaming paradise in Rockefeller Plaza where you can play interactive Nintendo games, meet character ambassadors, shop exclusive merchandise, and snap photos with life-sized Mario—all free to explore.

Explore where global diplomacy happens at the UN Headquarters, with guided tours of the General Assembly Hall and Security Council Chamber. Enjoy the peaceful East River waterfront setting while discovering how nearly 200 nations work together on world peace and human rights.

Experience the grandeur of this iconic Beaux-Arts transit hub, where soaring ceilings and ornate architecture create an unforgettable atmosphere. Dine at acclaimed restaurants, shop specialty boutiques, enjoy gourmet bites at Grand Central Market, and catch free summer events in Vanderbilt Hall.

Ascend to the 70th floor of this iconic Art Deco landmark for panoramic views spanning all five boroughs, then explore the bustling plaza below filled with world-class dining, shopping, and seasonal attractions.

Experience world-class performances and intimate cultural moments at this iconic concert hall, where groundbreaking classical music, innovative festivals, and engaging educational programs celebrate the best of global artistry.

Lots to do here. Free admission ice skating and boutique-style shopping are open. The Citi Pond is open through Sunday, March 3, and The Holiday Shops are open through Sunday, January 6.<br /> You will enjoying visiting the Citi Pond and The Holiday Shops at Bryant Park. It's is particularly triumphant during this winter season.

Ascend to the 102nd-floor observation deck of this iconic 1931 Art Deco masterpiece for unobstructed 360-degree views of Manhattan, the Hudson River, and far beyond. On a clear summer day, the vista stretches for miles in every direction.