Midtown Lingerie & Swimwear

    Victoria's Secret, 10022 FDR

  722 Lexington Avenue - Lexington Avenue - New York, NY            
A specialty retailer of women's intimate apparel. It has about 1,000 Victoria's Secret lingerie stores and 100 stand-alone Victoria's Secret Beauty Stores in the US, mostly mall-based. It sells bras, panties, hosiery, beauty products, sleepwear, and more. Victoria's Secret mails more than 400 million of its catalogs per year.
Victoria's Secret decidedly built its image with a fairly conservative, middle-class shopper in mind and avoided any connotations of sleaziness which lingerie might carry.
The company gained notoriety in the early 1990s after it began to use supermodels in its advertising and fashion shows. Throughout the past decade, it refused to follow the celebrity trend, turning down at least one celebrity a month begging to model the brand. Source
    GapBody, 10001 Old Chelsea
  60 West 34th Street - New York, NY             
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GapBodyFit, Bras, Panties, Sleepwear, Pure Body, Loungewear and Scents.
    Aubade, 10016 Murray Hill
  183 Madison Avenue suite 607 - Manhattan - New York, NY